Well, folks, it seems that Chris Level, the audacious artist who’s determined to redefine the music industry, has found himself at the center of a little controversy. His latest shocking move? Not following the sacred, age-old path of sync licensing (you know, the thing that every artist supposedly dreams of) and choosing to focus entirely on TikTok. Yes, you read that correctly—TikTok. And surprise, surprise—he’s now trending on the very platform he chose over traditional licensing routes. Shocking, isn’t it?
For those of us who still live in the 1990s, sync licensing is what happens when your song gets placed in a TV show, movie, or commercial. It’s the golden ticket, the ultimate validation. Artists dream of hearing their music in a heart-wrenching scene of The Bachelor or in a car commercial featuring an improbably attractive couple. But, Chris Level? Nah, he’s too cool for that. He’s chosen a different path: skipping the sync, and just riding the viral wave of TikTok stardom. Who needs a sync placement when you can get a few million views from someone lip-syncing your song while dancing in their living room? Clearly, Chris is on the cutting edge of real success.
Of course, this decision has made him the target of some serious backlash. Old-school industry folks (read: people who still think MySpace is a valid marketing tool) have been shaking their heads in dismay. They argue that without the traditional sync route, Chris is doomed to be a flash-in-the-pan, forever relegated to the viral video graveyard where other one-hit wonders go to fade away. But hey, Chris isn’t bothered. Why take the slow burn of sync licensing royalties when you can get millions of likes for your new dance challenge and possibly never see royalties again?
The nerve, right?
It’s no surprise that, despite all the critiques, Chris is now trending on TikTok. That’s the dream, right? Forget the big deals, forget the music supervisors, forget the soundtracks—it’s all about TikTok challenges and being the soundtrack to some teenager’s latest over-the-top skit about their weirdly specific high school drama. If Chris were to go the traditional sync route, he’d be losing out on the chance to have his track set to even more cringe-worthy content. A real missed opportunity.
But hey, let’s not pretend this isn’t working out for him. His TikTok-only approach is clearly the new wave, and the people are loving it. His track is everywhere—people are using it in their videos, brands are noticing it, and, somehow, the industry that once looked down on him is now trying to figure out how to make TikTok “work” for them too. Oh, the irony.
So, for everyone who’s ever wanted to make it big without playing by the outdated rules, Chris Level is leading the charge. Will he be the first artist to achieve lasting success without a single sync deal to his name? Only time will tell. But for now, one thing is certain: Chris Level is trending. And in the world of viral fame, that’s all that really matters.